Getting the most out of Total Identity Security

Data theft is one of the main concerns for organizations in terms of cybersecurity. Despite the advances made in protection and action protocols, there have been numerous cases in recent months of corporate and third-party data being compromised, putting organizations’ businesses and their customers' privacy at risk. 

This is borne out by information shared by the ITRC, which reports a 17% increase in the number of cases of corporate data theft in September 2023 compared to the same period last year. The reason for this surge may be the skill and speed with which malicious actors are adapting and coming up with new malware formats that manage to evade their targets’ cybersecurity protocols.

MSPs need to offer a strong portfolio of solutions that deliver efficient protection against potential data theft cases, with protocols that incorporate identity authentication systems proving to be one of the most effective tools in this respect. 

What is Authpoint Total Identity Security?

Solutions that authenticate the identity of the person accessing a system are highly effective in protecting data and credentials against cyberattacks. At WatchGuard we have a series of technologies that help protect and shield your customers' data, which are included in AuthPoint Total Identity Security. Below, we outline the different solutions included in the Total Identity Security bundle and how they help protect your data. 

• Multi-factor authentication (MFA)

  This system is essential for all organizations concerned about protecting their systems. It consists of a computer access control method that asks users to prove their identity more than once, through a push notification on their device, a QR code, or a one-time password as an additional factor that authenticates identity, verifying the DNA of our device as the authorized user. This prevents threat actors from accessing the organization’s network.

• Dark Web Monitoring: 

  This summer it was revealed that more than 100,000 GPT-Chat credentials were on the dark web, which highlights cybercriminals’ growing interest in this type of data. It’s important to monitor the status of your credentials to check whether they have been compromised and take prompt action if this is the case. A solution that detects if any compromised credentials are languishing in domains controlled by the dark web and that sends you an early notification so that you can avoid further damage is a boon for security.

• Credentials Manager: 

  This helps users to ensure their passwords are strong and secure and reduces the number of times we reset access credentials. It’s an effective solution to encourage responsible use of credentials among employees. 

• WatchGuard Cloud: 

  This solution centralizes identity security management as part of WatchGuard’s Unified Security Platform, reducing the likelihood of credential-based system breaches.

How to raise awareness of Authpoint Total Identity Security among your customers

Authpoint Total Identity Security certainly enables you to offer an effective service to your customers while helping you growing your MSP business, but you need to know how to publicize this comprehensive solution and showcase its benefits so that you can reach as many customers as possible. It’s helpful to take the following aspects into account when introducing this new bundle to potential customers. 

On the one hand, it is important to have a solid and simple implementation plan before you start the sales process. The more specific this plan is, the more attractive it will be to potential customers. Also, ensuring that the technology you offer has the capability to adapt to your customers’ needs will make the service more appealing to organizations.

On the other hand, you’ll need to overcome any hesitancy customers may show regarding several factors. To combat this, MSPs should display confidence and in-depth knowledge of the solution provided, highlighting the benefits it delivers for the organization’s cybersecurity and ease of use through examples that connect directly with the customer’s experience. Case studies that demonstrate how effective the solution is for different organizations are useful for this purpose.

If you are interested in finding out more about AuthPoint Total Identity Security and the benefits it delivers for organizations, check out the blogposts below: 

• Keep Identity Real with MFA and Strong Credentials
• SSO: What is it and what are the benefits for cybersecurity?
• 5 key features of a password manager designed for MSPs