Press Release

WatchGuard Threat Lab Analysts Release 2024 Cybersecurity Predictions

Researchers forecast headline-stealing hacks involving LLMs, AI-based voice chatbots, modern VR/MR headsets, and more in the coming year

SEATTLE – Nov. 29, 2023 – WatchGuard® Technologies, a global leader in unified cybersecurity, today announced the release of its 2024 Cybersecurity Predictions. WatchGuard’s latest annual batch of predictions covers the most prominent attacks and information security trends that the WatchGuard Threat Lab research team believes will emerge in 2024, including malicious prompt engineering tricks targeting large language models (LLMs), managed service providers (MSPs) doubling down on unified security platforms with heavy automation, “Vishers” scaling their malicious operations with AI-based voice chatbots, hacks on modern VR/MR headsets, and more.

“Every new technology trend opens up new attack vectors for cybercriminals,” said Corey Nachreiner, chief security officer at WatchGuard Technologies. “In 2024, the emerging threats targeting companies and individuals will be even more intense, complicated, and difficult to manage. With an ongoing cybersecurity skills shortage, the need for MSPs, unified security, and automated platforms to bolster cybersecurity and protect organizations from the ever-evolving threat landscape have never been greater.”

The following is a summary of the WatchGuard Threat Lab team’s top cybersecurity predictions for 2024:

  • Prompt Engineering Tricks Large Language Models (LLMs) – Companies and individuals are experimenting with LLMs to increase operational efficiency. But threat actors are learning how to exploit LLMs for their own malicious purposes as well. During 2024, the WatchGuard Threat Lab predicts that a smart prompt engineer ‒ whether a criminal attacker or researcher ‒ will crack the code and manipulate an LLM into leaking private data. 
  • MSPs Double Down on Security Services Via Automated Platforms – With approximately 3.4 million open cybersecurity jobs, and fierce competition for the talent that is available, more small- to midsized- companies will turn to trusted managed service and security service providers, known as MSPs and MSSPs, to protect them in 2024. To accommodate growing demand and scarce staffing resources, MSPs and MSSPs will double down on unified security platforms with heavy automation using artificial intelligence (AI) and machine learning (ML).
  • AI Spear Phishing Tool Sales Boom on the Dark Web – Cybercriminals can already buy tools on the underground that send spam email, automatically craft convincing texts, and scrape the Internet and social media for a particular target’s information and connections, but a lot of these tools are still manual and require attackers to target one user or group at a time. Well-formatted procedural tasks like these are perfect for automation via artificial intelligence and machine learning – making it likely that AI-powered tools will emerge as best sellers on the dark web in 2024. 
  • AI-Based Vishing Takes Off in 2024 – While Voice over Internet Protocol (VoIP) and automation technology make it easy to mass dial thousands of numbers, once a potential victim has been baited onto a call, it still takes a human scammer to reel them in. This system limits the scale of vishing operations. But in 2024 this could change. WatchGuard predicts that the combination of convincing deepfake audio and LLMs capable of carrying on conversations with unsuspecting victims will greatly increase the scale and volume of vishing calls. What’s more, they may not even require a human threat actor’s participation.
  • VR/MR Headsets Allow the Recreation of User Environments – Virtual and mixed reality (VR/MR) headsets are finally beginning to gain mass appeal. However, wherever new and useful technologies emerge, criminal and malicious hackers follow. In 2024, Threat Lab researchers forecast that either a researcher or malicious hacker will find a technique to gather some of the sensor data from VR/MR headsets to recreate the environment users are playing in.
  • Rampant QR Code Usage Results in a Headline Hack – While quick response (QR) codes – which provide a convenient way to follow a link with a device such as a mobile phone – have been around for decades, mainstream usage has exploded in recent years. Threat Lab analysts expect to see a major, headline-stealing hack in 2024 caused by an employee following a QR code to a malicious destination.

To read more about the Threat Lab’s forecast for the year ahead, and view the accompanying predictions videos featuring WatchGuard CSO Corey Nachreiner and Director of Security Operations Marc Laliberte, visit: 

About WatchGuard Technologies, Inc.

WatchGuard® Technologies, Inc. is a global leader in unified cybersecurity. Our Unified Security Platform® is uniquely designed for managed service providers to deliver world-class security that increases their business scale and velocity while also improving operational efficiency. Trusted by more than 17,000 security resellers and service providers to protect more than 250,000 customers, the company’s award-winning products and services span network security and intelligence, advanced endpoint protection, multi-factor authentication, and secure Wi-Fi. Together, they offer five critical elements of a security platform: comprehensive security, shared knowledge, clarity & control, operational alignment, and automation. The company is headquartered in Seattle, Washington, with offices throughout North America, Europe, Asia Pacific, and Latin America. To learn more, visit

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