WatchGuard Blog

Summer, AI, and Identity-Based Threats: A Strategic Wake-Up Call for MSPs

As CSOs, we know cybercriminals don't clock out for summer. If anything, the seasonal drop in staffing and vigilance creates ideal conditions for identity-based attacks, especially for MSPs juggling multiple client environments. You need more than ever security that “just works” even under imperfect conditions with tools that remain reliable and effective—not fragile theory.

Today's threat actors leverage AI-driven automation and social engineering to breach systems by targeting the softest entry point: human identity. Phishing tactics now mimic vacation itineraries, out-of-office replies, and even HR messages, which are customized to seasonal behavior and executed at scale.

The result? A sharp spike in social engineering attacks, with vishing alone rising 442% in 2024. With fewer eyes on logs and limited capacity to respond in real time, these attacks are more likely to succeed, escalate privileges, and move laterally unnoticed—especially in mid-market and distributed environments typical of MSP clients.

For MSPs, this isn’t just a technical risk; it’s a trust issue. Clients expect you to anticipate seasonal shifts in attack patterns and maintain consistent protection, regardless of internal headcount or calendar cycles.

Here’s what must be non-negotiable in your summer security stack:

  • Identity-Centric Security Controls: MFA and user behavior analytics are no longer optional. When a single compromised credential can lead to domain-wide exposure, identity must become your primary control plane.
  • Managed Detection and Response (MDR): Real-time threat visibility and expert intervention offer critical coverage when internal teams are limited. MDR ensures someone’s always watching, so your clients don’t have to.
  • Network Detection and Response (NDR): Deep traffic analysis allows you to identify anomalies that traditional endpoint controls miss. It’s the difference between spotting early-stage intrusions and reacting to full-blown breaches.
  • Scalable, Flexible Security Architecture: Whether you're managing co-delivered services, deploying AI-based automation, or offering self-managed solutions, your platform must adapt to each client’s needs without compromising protection or operational control.

Threat actors adapt quickly, so your service model must adapt faster. By building identity-aware, AI-resilient, and context-driven security into your MSP offering, you demonstrate operational maturity and reinforce your value, especially when your clients are most vulnerable. Explore how Real Security from WatchGuard can help your business.