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WatchGuard Report

MSP Cybersecurity Trends

Are You Positioned to Win New Business?

Cybersecurity demand is accelerating, and customers are re-evaluating who they trust to protect them. This global research reveals what they expect, what they will pay for, and what drives them to switch providers.

A New Era for Managed Security Services

As cyber threats intensify, organizations are reevaluating their providers and raising expectations for security outcomes. This research reveals what they want, what they expect, and why they are ready to switch.

Customers Are Demanding More and Switching Faster

58%

58% plan to switch providers within the next 3 years

47%

47% will pay more for 24/7 monitoring and faster response

44%

44% want and will pay more for AI-driven detection and response

75%

75% experienced a cybersecurity incident in the past year

WatchGuard MSP Report

Download the Report to Learn

  • Why so many organizations are ready to switch
  • What customers expect from modern cybersecurity partners
  • How demand for 24/7 monitoring and faster response is evolving
  • Where AI-driven detection and response is influencing buying decisions
  • What is raising the bar for MSP performance and value
  • How to position your services to stay competitive and win new business

Get the Report ▼

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Thank You for Your Interest in the MSP Report

Download the report to explore customer expectations, pricing trends, and growth opportunities for MSPs.

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