Provider to Advisor: The MSP Shift Toward Risk Leadership

Most MSP client reviews cover what got installed. The endpoint agent was deployed, the firewall rules were tuned, and the tickets were closed inside the SLA. Meanwhile, boards, insurers, and auditors are asking for something more: a clear account of the business's current security and compliance risks. The partner who can provide that answer earns client trust and increases credibility. 

Join Mick McCarter of WatchGuard and Aaron Fansler, CEO of FrontLine Cyber Solutions, for an informative session on risk evaluation: how to assess and rank the risks a client faces today, how to demonstrate that risks are minimized once controls are in place, and how to manage those risks over time. 

Nearly half of SMB and midmarket organizations already describe their provider as a strategic advisor or proactive partner, and 58% expect to change providers within three years (WatchGuard MSP Survey 2026). Partners who go beyond technology deployment to help their clients manage their security risks can build trusted relationships and grow their business at the same time. 

In this webinar, you’ll learn: 

• How to evaluate and describe a client’s risk exposure 
• How to show a client the difference in exposure with and without controls in place 
• How to build risk evaluation into client reviews and pricing