Artificial intelligence is no longer a future consideration for MSPs because it is already reshaping how leading providers run their businesses, protect their clients, and create new revenue streams. Separating real business value from hype requires a clear-eyed, practitioner-driven perspective.

Join Marc Laliberte and a panel of MSP and security operations leaders for a candid discussion on how AI is being deployed today. Panelists will explore where AI delivers measurable impact across core internal operations like service delivery and ticketing, within security operations such as threat triage and alert fatigue reduction, and through new client-facing AI service offerings that create high-value managed solutions.

Attendees will leave with:

• A practical framework for evaluating where AI fits in overall business strategy
• A guide on how to prioritize internal and external use cases
• A proven strategy to package and sell AI services to clients
• A phased deployment plan that fits resource constraints

Most MSP client reviews cover what got installed. The endpoint agent was deployed, the firewall rules were tuned, and the tickets were closed inside the SLA. Meanwhile, boards, insurers, and auditors are asking for something more: a clear account of the business's current security and compliance risks. The partner who can provide that answer earns client trust and increases credibility. 

Join Mick McCarter of WatchGuard and Aaron Fansler, CEO of FrontLine Cyber Solutions, for an informative session on risk evaluation: how to assess and rank the risks a client faces today, how to demonstrate that risks are minimized once controls are in place, and how to manage those risks over time. 

Nearly half of SMB and midmarket organizations already describe their provider as a strategic advisor or proactive partner, and 58% expect to change providers within three years (WatchGuard MSP Survey 2026). Partners who go beyond technology deployment to help their clients manage their security risks can build trusted relationships and grow their business at the same time. 

In this webinar, you’ll learn: 

• How to evaluate and describe a client’s risk exposure 
• How to show a client the difference in exposure with and without controls in place 
• How to build risk evaluation into client reviews and pricing