Press Release


WatchGuard Technologies Outlines Seven Steps for IT Pros to Win the Network Security Budgets They Need - Before There's a Breach

Workbook helps get C-suite buyoff to keep networks and companies secure

SEATTLE – April 6, 2015 — There's a running joke in IT about the secret to getting the network security budgets they need: wait for a breach. Naturally, that's the most costly way for companies to address network security, because it's too late. According to Pricewaterhouse Coopers, 48 million cyber security incidents were reported in 2014, the worst costing more than a billion dollars in losses - far more than the cost of protecting networks properly in the first place.

To help IT professionals better present a case to the C-suite, WatchGuard® Technologies, a leader in multi-function security appliances, released a new eBook: How to Sell Infosec to the C-Suite: A Playbook to Build Your Case and Get your Budget. Download it here.

This 7-step guide offers security professionals a "playbook" with tips such as: how to properly evaluate your company's security position; best practices for scanning and identifying possible network weaknesses; and guidelines for successfully presenting your business case for resolution to the C-Suite.

"Hackers know companies are vulnerable because they struggle with the perceived cost and complexity of properly securing their networks," said Richard Barber, chief financial officer at WatchGuard. "Companies can no longer afford to wait for a breach to ensure their networks are prepared to face today's cyber criminals. Our new guide helps organizations walk through the process of evaluating their security stance, putting these risks into business impact terms, and guiding them on how to successfully get buyoff from executives or business unit heads."

As a sample, here are some of Barber's key tips to consider when presenting to the C-suite:

  • Understand the executive's level of technical proficiency
  • Understand the organization's competing priorities
  • Frame the discussion around organizational impact
  • Provide a list of potential outcomes with an indication of probability and organizational impact

For more information on how WatchGuard's Next Generation Firewalls and Unified Threat Management appliances are delivering industry-leading performance, click here.

About WatchGuard Technologies, Inc.

WatchGuard® Technologies, Inc. is a global leader in network security, endpoint security, secure Wi-Fi, multi-factor authentication, and network intelligence. The company’s award-winning products and services are trusted around the world by more than18,000 security resellers and service providers to protect more than 250,000 customers. WatchGuard’s mission is to make enterprise-grade security accessible to companies of all types and sizes through simplicity, making WatchGuard an ideal solution for midmarket businesses and distributed enterprises. The company is headquartered in Seattle, Washington, with offices throughout North America, Europe, Asia Pacific, and Latin America. To learn more, visit

For additional information, promotions and updates, follow WatchGuard on Twitter (@WatchGuard), on Facebook, or on the LinkedIn Company page. Also, visit our InfoSec blog, Secplicity, for real-time information about the latest threats and how to cope with them at Subscribe to The 443 – Security Simplified podcast at, or wherever you find your favorite podcasts.

WatchGuard is a registered trademark of WatchGuard Technologies, Inc. All other marks are property of their respective owners.



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Chris Warfield
WatchGuard Technologies

Justin Hall
Voxus PR



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