WatchGuard Blog

How do MSPs Future-Proof Their Profitability?

According to our Pulse poll, over 50% of MSPs will use vendor consolidation as their strategy to improve profitability. Future profitability. That’s on the mind of all technology leaders, right?  

But which tactics are best to pursue? Earlier this year we sent a poll asking how MSPs plan to increase their profitability in 2022.

pulse-03-09-2022-watchguard technologies, inc

Over one hundred responded. Here are the results: Consolidating vendors (52%), automating processes (44%), adding MDR and other advanced security (32%), expanding product breadth (32%), differentiating from competitors (22%), outsourcing strategies exc: SOC or NOC  (18%), moving more to the cloud (16%), focusing on reputation building (15%) and redifining MSP metrics (2%)

Along with vendor consolidation, MSPs will use automating processes, adding MDR and other advanced security, and expanding product breadth to increase their profitability. These tactics compliment consolidating vendors, and they reveal a shift in what is expected from vendors if they are selected.

Evaluate your vendors. Is your MSP on target with future profitability?

Reduce Overall Future Business Expenses with One Vendor

Gartner predicted that in three years 70% of MSPs and MSSPs will consolidate vendors they work with and shift to a single vendor for their cybersecurity needs.

By moving to one vendor, MSPs will significantly reduce overall business costs. Consider this. With only one vendor bill to pay, you immediately lower internal operation costs. Additionally, your vendor relationship is fortified meaning a stronger negotiation stance and volume pricing. And don’t forget that more product integration can mean fewer connector pieces to purchase.

Gartner MSP

How to Evaluate the Right Vendor for Your MSP

To successfully evaluate a vendor, assess which cybersecurity services and products are important for current and future client demands. Secure your business in future cyberattacks and deliver operational efficiency by including automation and advanced security in your vendor assessment.

Consequently, using a vendor that unifies all their cybersecurity products and services with one platform will lower your business costs. Only one platform for your staff to learn and monitor. Only one vendor to consult when an issue arises. Not to mention, more controlled environments where data is securely stored.

One vendor, one platform. Two studies show this is the direction for cybersecurity. To help your MSP assess which qualities you should consider while selecting a vendor, we offer complimentary access to Gartner’s Predicts 2022 report.

Gartner, Predicts 2022: Consolidated Security Platforms are the Future, Charlie Winckless, Joerg Fritsch, Peter Firstbrook, Neil MacDonald, Brian Lowans, 1 December 2021

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

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