Press Release


WatchGuard Technologies New Partner Program Sets Industry Benchmark for Profitability

WatchGuard Technologies ties higher margins to higher customer service levels to deliver combined discounts of more than 70 percent for resellers. The higher your service level, the higher your margin.

31 July 2014 – WatchGuard® Technologies, a leader in multi-function firewalls, has announced its new enhanced partner program, WatchGuardONETM. The new program directly links higher margins for resellers to higher service levels and leverages a value-based model that places additional focus on reseller certification and training.

WatchGuardONE delivers a variety of membership levels including Silver, Gold and Platinum. Discounts and rebates vary depending on the partner’s level of commitment and ranges from 30 to 46 percent. Combined with additional profit sharing schemes such as Deal Registration and Security Pays, resellers will be able to achieve discounts of more than 70 percent. WatchGuard has been positioned as a leader in Gartner’s Unified Threat Management Magic Quadrant(i) for four consecutive years.

“Well-trained and well-educated resellers have happier customers and end-users, with safer networks. It’s that simple,” said WatchGuard Technologies Vice President of Worldwide Sales, Alex Thurber. “Our new partner program gives the power to the reseller, allowing them to determine their level of commitment and role in WatchGuardONE. By focusing on value rather than volume, our partners can concentrate on quality, competency and deployment of our solutions, rather than their margin.” 

“The new WatchGuardONE program has been well received in the channel and we will be working closely with our resellers to register them and begin training in preparation for the official launch in January 2015,” said Jonathan Whitely, channel sales manager for WatchGuard, UK and Ireland.

“As a WatchGuard partner that already adds expertise and value to the product sale we are delighted that the new partner programme recognises and rewards the investment we make,” said Darren Kirby, managing director at WatchGuard reseller Rockford.

Dave Ashton, sales manager at Sec-1 added: “We have always tried to differentiate ourselves by offering advanced in-house technical expertise but this can make it difficult to compete in a volume game. The new WatchGuardONE program addresses this issue and rewards investment in training and certification. This will allow us to help customers get the most out of technologies such as WatchGuard Dimension and APT Blocker.”

Key reseller benefits of the new WatchGuardONE program include:

  • Emphasis on Training and Certification – The WatchGuardONE training and certification program makes it easy for partners to expand their knowledge with virtual instructor-led technical training and multiple classes, topics and time zones. The more partners invest in training the more WatchGuard invests in the partner’s profitability.
  • Up-front Discounts and Back-end Rebates – This allows all partners, regardless of size, to choose the level of program involvement. Discounts will be based on the number of people each reseller trains, with back-end rebates that are a percentage of total purchase revenue. This means less price pressure at the outset and greater opportunity overall.
  • Multi-channel Selling – Partners will have the flexibility to sell online, in-store or in-person, which ever works best for their customer-base.

WatchGuardONE officially launches in January 2015 and existing or prospective partners can learn more by visiting:


About WatchGuard Technologies, Inc.

WatchGuard® Technologies, Inc. is an award-winning, Gartner Magic Quadrant and Frost and Sullivan recognizedii, global leader of integrated, multi-function security solutions that intelligently combine industry standard hardware, Best-of-Breed security features, and policybased management tools. WatchGuard provides easy-to-use, but enterprise-powerful protection to hundreds of thousands of businesses worldwide. WatchGuard products are backed by WatchGuard LiveSecurity® Service, an innovative support program. WatchGuard is headquartered in Seattle, Wash. with offices throughout North America, Europe, Asia Pacific, and Latin America. To learn more, visit

For additional information, promotions and updates, follow WatchGuard on Twitter @WatchGuardTech on Facebook, or on the LinkedIn Company page.

WatchGuard is a registered trademark of WatchGuard Technologies, Inc. All other marks are property of their respective owners.

Gartner Magic Quadrant for Unified Threat Management, Jeremy D’Hoinne, Greg Young, July 2013.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

About WatchGuard Technologies, Inc.

WatchGuard® Technologies, Inc. is a global leader in network security, endpoint security, secure Wi-Fi, multi-factor authentication, and network intelligence. The company’s award-winning products and services are trusted around the world by more than18,000 security resellers and service providers to protect more than 250,000 customers. WatchGuard’s mission is to make enterprise-grade security accessible to companies of all types and sizes through simplicity, making WatchGuard an ideal solution for midmarket businesses and distributed enterprises. The company is headquartered in Seattle, Washington, with offices throughout North America, Europe, Asia Pacific, and Latin America. To learn more, visit

For additional information, promotions and updates, follow WatchGuard on Twitter, @WatchGuardUK on Facebook, or on the LinkedIn Company page. Also, visit our InfoSec blog, Secplicity, for real-time information about the latest threats and how to cope with them at Subscribe to The 443 – Security Simplified podcast at, or wherever you find your favorite podcasts.

WatchGuard is a registered trademark of WatchGuard Technologies, Inc. All other marks are property of their respective owners.



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Chris Warfield
WatchGuard Technologies

Peter Rennison
1442 245030


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