Manage Campaigns

Applies To: Wi-Fi Cloud-managed Access Points (AP120, AP125, AP225W, AP320, AP322, AP325, AP327X, AP420)

Engage is based on campaigns that you create for guest users when they access your guest wireless network through a captive portal. A campaign is the set of pages, code, and content used to identify, track, and create marketing opportunities for guest user access.

You can create custom campaigns for each portal, and each campaign can consist of one or more splash pages, landing pages, coupons, and text messages.

Basic and Pro Campaigns

You can choose a Basic Campaign or a Pro Campaign template. A Pro Campaign contains more advanced options such as landing templates, buttons, polls, image carousels, videos, coupons, and text messages.

Manage Campaigns

To manage your campaigns, open Engage. The page displays the default campaign and any other campaigns you have created.

  • Click the Search icon icon to search for a specific campaign. You can search by name, and published or unpublished status.
  • To add a new campaign, click the Add icon icon at the top-right of the page.
  • Click the Edit icon icon for quick start help and support information.
  • Select a campaign to edit the campaign settings.
  • Click the Icon edit campaign icon within a campaign to perform an action.

Basic Campaign

The Basic Campaign page provides these options to manage your basic campaign.

WatchGuard Engage edit campaign page

  • Design Splash Page (Basic Campaign) — Add a new splash page for a basic campaign.
    For more information. see Add Splash Pages to a Basic Campaign.
  • Upload Custom Splash Page — You can upload your own custom splash page for a campaign.

    For example, you can use your own custom splash page, or you can download an existing splash page you created from a template in Engage, customize the splash page, and then upload the splash page here to a campaign. To download an existing splash page, from the splash page editor in a basic or pro campaign, click Download Splash Page icon to download the page files to your local computer.

    You must upload your splash page and supporting files in a zip file. If you make changes to a custom splash page, you must re-upload the contents. The size of the splash page cannot exceed 2 MB.
  • Publish Campaign — Make the campaign available for use with a portal in Analyze.
  • Rename Campaign — Rename the campaign.
  • Duplicate Campaign — Create a new campaign based on the settings in the current selected campaign.
  • Delete Campaign — Delete the campaign.

Pro Campaign

The Pro Campaign page provides these options to manage your pro campaign.

Engage Pro Campaign edit page

  • Design Content — Add a new splash page, landing page, coupon, or text message to a pro campaign.
    For more information. see Add Content to a Pro Campaign.
  • Upload Custom Page — Upload your own custom page.
  • Publish Campaign — Make the campaign available for use with a portal in Analyze.
  • Rename Campaign — Rename the campaign.
  • Duplicate Campaign — Create a new campaign based on the settings in the current selected campaign.
  • Delete Campaign — Delete the campaign.

Add Campaign

To add a campaign:

  1. Open Engage.

WatchGuard Engage Add Campaign page

You can click Select campaign type icon in the top-left of the page to switch between Basic Campaigns and Pro Campaigns.

Select campaign type

  1. To add a new campaign, click the Add icon icon at the top-right of the page.
  2. Type a name for the new campaign.
    Select the campaign to edit the configuration.

WatchGuard Engage add new campaign page

Add Content Pages to a Campaign

You can now add content to your campaign, including splash pages, landing pages, coupons, and text messages.

For more information, see:

Landing pages, coupons, and text messages are only available in Pro Campaigns.

Publish Campaign

After you configure a campaign, you must publish the campaign to make it available for use in Analyze when you assign a campaign to a portal.

To publish a campaign:

  1. Open Engage.

The status of the blue circle indicates whether the campaign is Unpublished or Published.

WatchGuard Engage main campaign page

  1. Select a campaign.
  2. Click the Icon edit campaign icon within the campaign.

  1. Select Publish Campaign.
  2. Select a splash page to publish.
  3. Click Publish.